Chattanooga's demented PR campaign rocks

Now, I'm not likely ever to move to (a) any city with fewer than 2½ million people, (b) any city south of the 37th parallel, or (c) any city in a state that once attempted to leave the U.S. so it could continue the institution of slavery. But via City Lab comes Chattanooga's new P.R. campaign that...well, watch:

Or if you're pressed for time: